British tennis star Emma Raducanu has become the new global ambassador for Vodafone UK. Raducanu and Vodafone UK will partner and through the LTA and Wimbledon will aim to inspire future tennis stars. "Hey! I’ll be working with Vodafone UK as their ambassador for Play Your Way to Wimbledon.
Through this tournament, we’ll work with LTA - Tennis For Britain and Wimbledon to inspire future tennis stars," Raducanu announced on her social media. "Bromley in South-East London is where it all started for me and grassroots opportunities were so important in helping me get where I am today.
Are you ready to #FeelTheConnection?"
Raducanu's deal with Vodafone worth just under $4 million
Per Boardroom, Raducnau's deal with Vodafone is worth $3.9 million. Ion Tiriac, a former Madrid Masters tournament director, said Raducanu became a "billion-dollar girl" following her stunning US Open victory.
"It was a blast to Emma in every way! As the New York Times said the day after she won: 'It's a billion-dollar girl!' Worth a billion immediately. Those 10 years that were coming for sure, but for sure!" Tiriac said on the latest episode of Friends of Ovidiu.
Raducanu has signed lucrative sponsorship deals with some of the world leading brands since her astonishing US Open triumph. Raducanu has sponsorship deals with Dior, Tiffany's, Evian, Nike, British Airways and now Vodafone.
Meanwhile, Raducanu hasn't had a great start to the 2022 season. Raducanu, who tested positive for COVID-19 in mid-December, started her season in Sydney, where she suffered a brutal 6-0 6-1 loss to Daria Kasatkina.
Emma Raducanu has partnered with Vodafone in a deal worth a reported $3.9M a year.
The British tennis star adds to her endorsement portfolio of brands which include Nike, British Airways, Evian, Dior, and Tiffany's.
All at just 19 years old.
Raducanu then appeared at the Australian Open, where she defeated Sloane Stephens before suffering a surprise loss to Danka Kovinic. Raducanu returned to action in Guadalajara, where she retired her first round match midway through the third set due to a hip injury. Raducanu was scheduled to play in Monterrey last week but she withdrew from the toiurnament.