World No. 1 Iga Swiatek admits she is still learning about the business side of tennis and added that she has surrounded herself with a team of professionals she trusts. Swiatek, 21, is considered as the best player in the women's game as she is the player who by far has had the most success in 2022.
Being the best in the game and the face of the women's game has opened more opportunities to sponsorship and endorsement deals for Swiatek. "First of all," Swiatek said, per Forbes. "I'm still learning in both areas, tennis and business.
It's important to have balance in every area of my life and work. The business side gives me safety, it enables me to play tennis and be focused on that."
Swiatek on getting introduced to the business side of tennis
In 2019, a 19-year-old Swiatek lifted her first Grand Slam title at the French Open.
Swiatek drew attention to herself by becoming a Grand Slam champion as a teenager and sponsorship and endorsement opportunities followed. "After winning my first Roland-Garros title, I needed to grow up in a very short time and learn how to operate when I have not only sports but business responsibilities, too," Swiatek said.
"This is the reason why I built a team of sports and business professionals to have people I can trust on board. I would say I learned quite fast how to operate in both areas because I'm able to manage all the interviews, press conferences or photoshoots and it doesn't interfere with my sports performance."
Swiatek may have options when it comes to sponsors but she is not rushing to sign every deal that comes her way. "I don't need to rush, to have as many sponsors as possible," Swiatek added. "We're doing everything step by step, on and off the court."