Iga Swiatek has returned to wearing Roger Federer's On shoes at the start of the Asian swing. In March, Swiatek signed a deal with On, a Swiss sportswear company where Federer has been an investor since 2019. But after some time, Swiatek returned to wearing her old ASICS shoes while she was working with On on "making the perfect shoe" for herself.
This week in Tokyo, Swiatek was spotted rocking a pair of On shoes during her opening win in Tokyo against Mai Hontama 6-4 7-5.
On shoes 👀 pic.twitter.com/TpmS6Gm5LH — Out of Context Iga Świątek (@SwiatekOOC) September 27, 2023
Swiatek wanted 'the perfect shoe' for herself
During the North American hard court swing, Swiatek was asked why she returned to wearing her old ASICS shoes.
"We're working together to make the perfect shoe, and that's why I switched the shoe that I was playing with before. So with On, we're basically doing the shoe that is going to be kind of perfect for my movements and my style of running.
We are really, really close, but there are still some things that I would like to change," Swiatek said in Cincinnati. When Swiatek joined On in March, she admitted that Federer's involvement with the company impacted her decision.
"I think just the fact that Roger is involved in that kind of company is just a good recommendation for tennis players. I think also he influenced a lot on [the company's] side, so that's why they want to go further and they want to sign players.
I'm pretty happy that we could make it happen because I feel like we share the same values. They have a personal approach for the players. I feel like it's treating me first like a person, but not mainly as a machine to win, you know? It's a nice feeling to have that kind of support. I'm really happy that I'm starting this new chapter," Swiatek said in March.
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