Eurosport now has exclusive rights for broadcasting of WTA tournaments in Russia. The agreement, that comes into effect from January, 2020 will see Eurosport cover every WTA Event for the next 4 years, with up to 47 tournaments worldwide and almost 800 matches up for broadcasting annually.
Commenting on the WTA partnership, Laurent Prud’homme, SVP rights acquisitions & syndication at Eurosport, said: “Expanding our exclusive position in tennis is a major win for fans in Russia, who will enjoy enhanced coverage of the best players in the world, and local heroes, week-in, week-out.
With ten Russian players inside the top 100 in the WTA Rankings, interest in tennis has never been greater and Eurosport will power people’s passion for the sport by delivering the best experiences and content across all screens.
“We are delighted to partner with the WTA and look forward to maximising the scale of our relationship to super-serve tennis fans in Russia on all Eurosport platforms and devices. Adding exclusive WTA events to our unprecedented tennis portfolio and innovative coverage of all four Grand Slams and the ATP Tour, means Eurosport truly is the Home of Tennis in Russia”.
Micky Lawler, WTA president, added: “The WTA is thrilled to have partnered with Eurosport to become the exclusive broadcast partner in Russia. Russia is one of our top global markets with a history of producing exceptional talent, and we are delighted to join forces with Eurosport in telling the exciting WTA player stories to the Russian fans”.