Naomi Osaka like Roger Federer: the young Japanese star will be the new ambassador of the Swiss watch brand Tag Heuer, as Federer is for Rolex. Osaka was the first Asian woman to become no.1 of the WTA ranking and the first Japanese player to win a Grand slam, in 2018, when she defeated Serena Williams and she won her first US Open title.
Tag Heuer recognized in Osaka the core values of the brand: mental strength, avant-garde, passion and high performance. And only a few days ago is the news that Osaka has become the new cover woman of Louis Vuoitton.
A rising star, capable of gaining popularity (also thanks to social media) and business. Osaka has a strong passion for fashion: she herself has declared that the passine for fashion is second only to that for tennis. In addition to her sporting achievements, Naomi has also become an important figure in social struggles, as we saw last year during the protests following the brutal assassination of George Floyd, and at the center of the Black Lives Matter movement.
Her protest during the Western & Souther Open was sensational. Frédéric Arnault, CEO of Tag Heuer said: "We are very proud to have Naomi in the Tag Heuer family. Her athletic potential and commitment to excellence are exceptional, but even more impressive is her passionate spirit and motivation for which is an inspiration for many."
Naomi Osaka is the new face of Louis Vuitton
Naomi, the first Asian tennis player to hold first place in the WTA ranking and the first Japanese player to win a Grand Slam tournament, was nominated as the new brand ambassador of the famous fashion brand, famous all over the world for of her style of her.
Louis Vuitton has chosen Osaka for a partnership with lots of images published on its social profiles, for the Spring-Summer 2021 campaign. The photos of this collaboration, in fact, were taken by Nicolas Ghesquière, artistic director of the brand's women's collections.
In 2020 Naomi was the protagonist of the fight against social and racial discrimination, becoming one of the most influential faces of Black Lives Matter, a movement born after George Floyd's brutal killing. Osaka is one of the most influential and admired sports of the moment, committed, strong and with a sweet and iron will.
She was named Sports Illustrated Sportswoman of the Year, Forbes' highest paid athlete of all time and one of Time magazine's 100 Most Influential People. About being chosen by an iconic brand like Louis Vuitton, Naomi Osaka said: "It is a real honor to work with Nicolas.
He is a designer I admire very much and we share a love for Japanese culture and style. Becoming global ambassador of the Maison for me it's really a dream come true. "She explained the athlete, who will shortly participate in the Olympics representing Japan.
About Naomi they said: "Naomi is an exceptional woman who represents her generation di lei and is also a role model for everyone. Her career and beliefs di lei are inspiring. I am fascinated by Naomi, who stays true to herself and never goes down. to compromise on its values of her. "