Serena Williams featured in a new short commercial after her trademark jewelry company has partnered up with Zales to promote her line of diamonds. “Never wear anything for a crowd. Wear it for yourself. I prefer diamonds.
How will you shine?” Serena Williams says in the spot.
Serena Williams Jewelry claim they use only “the best materials” in the production of diamonds.
“With the highest-quality craftsmanship, and using ethically-sourced, conflict-free diamonds and precious metals, this is truly fine jewelry. We want you to share Serena’s legacy for years to come,” reads a description on SWJ’s official website.
“The collection is a beautiful celebration of the strong women in my life and around the world. My designs inspire people to love themselves, believe in themselves, and, of course, treat themselves,” says a quote from Serena displayed on the company’s website.