Gatorade has launched its latest international campaign which features four of the world's most iconic athletes, including 23-time Grand Slam champion Serena Williams. The 2020 campaign from Gatorade highlights the brand's ongoing commitment to support the next generation of athletes - or future GOATs.
As per the press release from the company, the commercial features around the Gatorade "GOAT CAMP" - a mythical performance destination and training camp where promising athletes are given the chance to learn from the best of the best.
The specially selected future GOATs are scouted and given a golden ticket that grants them access to the camp. Besides Serena, the campaign also features six-time Ballon d’Or winner Lionel Messi, sprinting world record holder Usain Bolt, and six-time champion and NBA Hall of Famer Michael Jordan Watch the commercial below.