Jelena Djokovic

Jelena Ristic was born on June 17, 1986 in Belgrade, Serbia and is an entrepreneur, as well as the wife of Novak Djokovic. She is the co-founder and global CEO of the Novak Djokovic Foundation, a charitable foundation dedicated to helping children living in poverty by giving them hope for a better future, founded by her husband Nole.

She is also the editor of ORGNL magazine, a platform that supports creativity and originality and believes that through education we can all learn to be the best version of ourselves. She too, like her husband, is a sportswoman: among her Instagram posts she shows her skills on the tennis court, then a video while she works out in the gym, in another yoga and still skiing, running and climbing.

The love story between Jelena Ristic and Novak Djokovic began way back in 2005 when they were 18 and 19 respectively. Despite the love that bound them right away, both have decided not to neglect their ambitions. Thus, while Novak devoted himself to tennis, Jelena came to Italy to study Business and Management at the Bocconi University in Milan.

They got married in 2014 and have two children, Stefan and Tara. Jelena has always appeared alongside the Serbian tennis player as her first supporter: she follows him around the world and shares his passion for sport with him.